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AshL'amour

The case follows the journey of a young woman entrepreneur, Ayesha Akram, who had set up a small online venture by the name of AshL'amour. The brand focused on selling high quality handbags to consumers at affordable prices. The case reflects the journey of Ayesha, who by leveraging on her skill of parsimony, and creativity was able to establish a strong ground for her business. The case further describes the growth challenges faced by the owner as she decides to pursue a Masters degree.

Kanwalful Makeup – Stranded on the roads

The case follows the journey of an accomplished women entrepreneur, Kanwal Khalid, who had set up a small home-based Makeup studio by the name of Kanwalful Makeup. The case starts with opportunity recognition, evaluation and the journey embarked upon by Kanwal, who leveraged her creativity, passion and family networks to reach a sustainable ground. The case further describes the dilemma faced by the owner to maintain a work/family balance while pursuing her dream of establishing her venture on a larger scale.

Bridge Enterprises: Bridging Entrepreneurial Linkages between Pakistan & Central Asia

The case reflects on the journey of a women entrepreneur, Uldana, whose entrepreneurial passion led her to start her own venture by the name of Bridge Enterprises. The venture helped to connect the gap between different countries, by finding international customers and providing a platform through which one country could export their products to other countries. The case further describes the vision Uldana had for expanding her business and developing a team.

Enchantť: Entrepreneurship under the shadows of bullets

The case reflects on the life of a woman entrepreneur, Sukaina Abbass, who out of her fondness of designing elegant and graceful jewelry, embarked upon an online venture by the name of Enchante. The brand focused on making exquisite silver jewelry that embodied the true spirit of a woman. The case elaborates the entrepreneurial journey embarked upon by Sukaina, who through her passion, and exquisite sense of design and aesthetics was able to launch a sustainable home-based venture. The case further examines the options Sukaina had for professionalization and growth of her venture in the near future.

Crown, Saylani & IBA: A tripartite Social Entrepreneurial Venture

The case describes the entrepreneurial journey of a dedicated social entrepreneur, Muhammad Babar, whose quest of fulfilling a need in the society led him to develop a tripartite social entrepreneurial venture. The foundation of the venture was laid as a Motorcycle Repair and Maintenance Workshop, with a vision of growing into a proper training institute. The case depicts that how a high spiritual orientation along with an entrepreneurial mindset led Mr. Babar to do something which created real value and helped him to live a meaningful life. Being in an inception stage, the case further examines the vision Mr. Babar had of expanding his business and taking it to the next level.

Prosper IMBS Foot Care Services

The case reflects on the life of a young and a passionate entrepreneur, Abdul Wasay, who started his small entrepreneurial venture by the name of Prosper IMBS Foot Care Services. The businessí philosophy was to provide foot care services to needy people with no compromise on quality and affordability of price. The case starts with opportunity recognition, evaluation and the journey embarked upon by Abdul Wasay who worked passionately to make the venture reach new heights of success. The case further examines the vision Wasay had of expanding his business and taking it to the next level.

The Garage School: Social Entrepreneurship

The case describes the journey of a single parent & a working woman, Shabina Mustafa, who started her own social venture by the name of Garage School. It was an initiative to educate children who cannot bear the expenses of studying in an expensive schooling system. The case depicts on the entrepreneurial journey embarked upon by Shabina, who with her passion and dedication took the venture from a handful of 14 students to 400 students. The case further highlights upon the obstacles faced by the owner in the expansion of her business.

Sam's Cake Factory: A Delectable Journey of a Women Entrepreneur

The case reflects on the life of a woman entrepreneur, Sumaira Waseem, who had set up an online cake business by the name of Samís Cake Factory. Samís Cake Factory was a start-up, which was only four years old but had become the preferred choice amongst the consumers looking for customized fondant cakes in Karachi. They offered bespoke creatively designed cakes, handcrafted to perfection using premium quality ingredients. The case further examines the vision Sumaira had of expanding her business and taking it to the next level.

A'BAA: Journey of the Veiled Entrepreneur

The case reflects on the life of a young and a passionate women entrepreneur, Hareem Zahid, who had set up a small online Abaya venture by the name of ABAA. The brandsí philosophy was to help women find refined elegance, versatility and style in their modest wardrobe, with no compromise on quality and affordability of price. The story of ABAA depicts that a high spiritual orientation along with an entrepreneurial mindset led the owner to do something which created real value and helped her to live a meaningful life. The case further examines the vision Hareem had of expanding her business and taking it to the next level.

Bee Harry's: Thinking beyond the Business

The case describes the journey of a passionate and dedicated woman entrepreneur, Yasmeen Ghayas, who had set up a small home-based mineral water plant by the name of Bee Harry's. With the vision to solve a prevalent issue of kidney disease, the brand offered a sodium free solution and was able to serve a handful of 900 households in Karachi. The case starts with opportunity recognition, evaluation and the journey embarked upon by Yasmeen, who worked passionately to make the brand reach new heights of success.

Sugar Mistress by Mariam Lari

The case reflects on the life of a woman entrepreneur, Marium Lari who had set up an online venture of making relish cup-cakery delicacies, by the name of Sugar Mistress. This small-scale set up by Marium gained enormous appreciation in a very short span of time, and the venture evolved into an online bakery with wide assortments of products at affordable prices. The case further describes the entrepreneurial journey embarked upon by Marium who, despite facing the social behavioral hindrances, plunged into the unknown territory of entrepreneurship. The case further examines the vision Marium had of expanding her business to achieve unprecedented growth.

Alifia – One of Thousands: An Entrepreneurial Journey

The case reflects on the life of a passionate women entrepreneur, Shumaila Hadi, who had set up an online Abaya venture by the name of Alifia. The brands' philosophy was to offer economical Abayas' using a fine-quality fabric that suits the environment of Pakistan. The case further describes the entrepreneurial journey embarked upon by Shumaila who leveraged her passion, creativity and family networks to reach a sustainable ground in a very short span of time. The case further examines the vision Shumaila had of expanding her business and taking it to the next level.

Local Bites Cafe – An Exciting Journey of a Budding Entrepreneur

The case follows the journey of a budding entrepreneur, Ruba Adnan, who being a young to be IBA graduate undertook the daunting project of re–launching a local cafe in Dubai. The cafe aimed towards attracting families of affluent Emiratis for breakfast, lunch and dinner, and it offered a quiet and classy place to enjoy authentic and fusion Emirati food. The case further elaborates on the hordes of obstacles Ruba faced on her pursuit of establishing this venture in an unknown country, and the vision she had for expanding it to the next level.

Alkhair: In Business for GOD

The case describes the entrepreneurial journey of Hashim, who with a higher purpose of serving humanity established his small online business of selling Islamic accessories by the name of Al-Khair Creative Quality Ware (CQW). The venture focused on selling Miswak and other indigenous items demanded by American Muslims. The case describes the opportunity recognition and refinement process followed by the marshaling of resources and developing a team to pursue an opportunity. The case further talks about the growth challenges and managerial implications as the venture moved from an organic to a mechanistic mode.

Hydro Farms

The case describes the journey of two young entrepreneurs, Yousuf and Ibrahim, who after a need gap analysis plunged themselves into an Agriculture–Based venture, by the name of Hydro Farms. The journey reflects that how parsimonious utilization of in-house resources and networks enabled the owners' to establish a strong ground for their venture. The case further highlights the expansion plans faced by Yousuf & Ibrahim for their business idea.

INDUS HOSPITAL: A Case on Faith-Based Entrepreneurship in Pakistan

The case describes the entrepreneurial journey of a passionate and dedicated entrepreneur, Dr. Abdul Bari. He was the founder and CEO of Indus Hospital, a unique 150 bed philanthropic hospital in Pakistan, where patients were provided high-quality medical care facilities and even the most expensive modern surgeries, were done free of cost. Dr. Bari had definitely come far since his college days, having done multiple projects since then, and finally culminating in the form of Indus Hospital which to date had provided free treatment to over 1 million people. The case further examines the vision Dr. Bari had of expanding his business and taking it to the next level.

Stallion Deliveries Ė The Journey from CED to the Real World

The case reflects on the journey of two young entrepreneurs, Hassan and Ibrahim, who after developing an entrepreneurial mindset at IBA started a delivery company by the name of Stallion Deliveries. The foundation of this venture was laid with only PKR 50,000, and it provided cash on delivery (COD) services with a cash payback cycle of only 24 hours. The case elaborates the journey embarked upon by Hassan and Ibrahim, who after securing incubation space at IBA Center of Entrepreneurial Development (CED) got a strong credibility and a potential customer base from day one. The case further examines the owners' vision for business expansion.

KoldKraft Pakistan: An Entrepreneurial Journey

The case describes the journey of a passionate entrepreneur, Tariq, whose knowledge, experience and networks enabled him to proceed with his own construction company by the name of KoldKraft Pakistan. The business though initially small, turned out to be a great success as Tariq was able to create a new market which in turn helped him to find new opportunities. The case further reflects on the tough choices being faced by the owner for developing a committed and a like-minded team.

Use of Networks to find customers

The case reflects on the entrepreneurial journey of a zealous and an energetic man, Sami-ul-Ahbab, who after capitalizing on his social network was able to establish his own venture by the name of, 'Technyx Systems'. The venture offered services like Web Developing, Web Designing, Software Consultancy, Enterprise Solutions and App-developing to different world leading digital agencies. The case is extremely valuable for two reasons: first, it uncovers the problems and the enigma which mostly new startups face, and; second, it reveals the insight of growth in IT (Information Technology) sector in Pakistan.

J. - A legacy left behind by Junaid Jamshed

The case reflects on the transformational journey of Junaid Jamshed, who established a sustainable clothing brand by the name of J. The venture took off with a tri-partite partnership with a vision of offering unique & innovate designs of traditional Pakistani clothing. The case elaborates on the journey embarked upon by Junaid, who leveraged upon his GOD-gifted capabilities & networks to lay the foundation of his brand. The story of J. depicts that a high spiritual orientation along with an entrepreneurial mindset led the protagonist to make a profitable business venture with a vision and purpose leading to a meaningful life.

Crown Lifan Company (CRLF)

The case reflects on the journey of a dedicated entrepreneur, Farhan Hanif, who with an entrepreneurial mindset was able to lay the foundation of his own venture by the name Crown Lifan. The business' philosophy was to provide vehicle owners and enthusiasts with relevant automotive solution that fulfills their needs and wants at a reasonable price. The case depicts the struggles and obstacles faced by Mr. Farhan, while establishing a strong foundation of his business. The case further highlights the growth challenges faced by the owner and the hurdle of developing a committed and a like-minded team.

Kamran Waseem: A & I Engineering Solutions

The case revolves around the story of a dedicated and passionate entrepreneur, Kamran Waseem. His journey reflects the principles that he unlearned and the difficulties faced which led him on the frivolous pursuit of starting his own venture, A & I Engineering Solution. The venture was solely based on providing generator services to the customers. The management philosophy of Kamranís venture was based on Quranic principles, and on every turn of his life, he looked from the lens of the Holy Book, which became the key through which the doors of success were unlocked before him. The case further examines the vision Kamran had of expanding his business and taking it to the next level.

T2F: Making Space for Change

The case depicts the story of a passionate women entrepreneur, Sabeen Mahmud, who after gaining an inspiration from South Asian artists, poets and writers started a social venture by the name of The 2nd Floor (T2F). T2F was committed to revitalize Karachi's cultural landscape, by bringing together people from a variety of disciplines and providing them with an independent, safe space for creative expression and open dialogue. The case further describes the obstacles faced by the owner along the way and her vision of expanding her business to the next level.

Wondermilk: A Case of Changing Perceptions

The case depicts the story of a passionate women entrepreneur, Sarah Jahangir, who at a very young age was able to lay the foundation of a sustainable business by the name of Wondermilk. The brand offered pure, healthy camels' milk in various packages and flavors. The case starts with opportunity recognition, evaluation and the journey embarked upon by Sarah, who through her venture, aimed to positively affect the lives of hundreds of people. The case further describes the vision Sarah had of expanding her business to the next level.

Atikah Mansoori: The Make-Up Artist

The story reflects on the journey of a young entrepreneur, Atikah Mansoori, who had set up a small home-based Makeup studio. Instead of beginning with ambitious targets for resources, she started off with her present means, and leveraged upon her passion, networks and in-house resources to lay the foundation of her start-up.

Kohinoor: Dream Event Planner

The story reflects on the journey embarked upon by a passionate entrepreneur, Kohinoor. Leveraging upon her passion towards entrepreneurial careers instead of going for a corporate job, Kohinoor started her own startup by the name of 'Dream Event Planner'. The venture provided high quality theme based event management services at a lower rate than its competitors.

Khubaib & Abdul Basit: Store M36

The story reflects on the journey of two dedicated entrepreneurs, Khubaib and Abdul Basit, who after identifying a societal issue established an online clothing store by the name of Store M36. Store M36 was a revolutionary platform for online sellers that allowed selling the products from its inventory without buying, storing or delivering those products.

Uzair Bin Shamim: TSL

The story reflects upon the journey of a young entrepreneur, Uzair, who started his own online venture by the name of TSL. TSL was an online customized apparel brand which offered customized hoodies and T-shirts. The story further describes the journey embarked upon by Uzair, who with his entrepreneurial passion made his ventures a means to support others along the way.

Maryam Tabish Chawla: Flipping

The story depicts the entrepreneurial journey embarked upon by Maryam, who leveraged upon her innate artistic sense & family networks to pursue a venture by the name of Flipping. The business was based upon the idea to renovate various old houses and to give them a fascinating new look at a very low cost.

Dhamal Group

DHAMAL Group was formed on the basis of a partnership between 5 women who attended the Business Incubation Program for Women Home-based Workers. This partnership took place in the premises of the IBA Main Campus where 5 aspiring women entrepreneurs decided to take a leap of faith and start their own Beauty Salon.

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Farzana Abdul Latif

Farzana Abdul Latif belongs to a lower socioeconomic background and resides in Korangi. She has acquired an education level of Grade 5 and works as a domestic help in various households.

Mariyam Waseem

'I had never dreamt of setting up my own salon. When I joined the USAID Business Incubation Program for Women Home-Based Workers, I surveyed the market and realized that the services offered'.

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Asma Sarfaraz

Asma Sarfaraz never thought she would set up a business that deals in Desi and Continental cuisine. However, her financial conditions prompted her to pursue this path as she always liked experimenting with contemporary desserts and savory food items.

Omaima Noor

Omaima Noor, aged 20, was always known in her friends and family for her artistic flair. However, she never thought that she could make revenue by simply pouring her heart out into paintings.

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Tayyaba Parvez

Tayyaba belongs to a family of 3 sisters and a 1 brother and recently completed her Diploma in garments and beauty services from the Vocational Training Institute (Buffer zone). She is one of the youngest participants that joined the Business Incubation Program for Women Home-based Workers for her entrepreneurial.

Sarwat Ahmed

Sarwat Ahmed is a housewife who earns for her family by providing stitching and tailoring services to customers in her neighborhood and from friends and family. She has been stitching from home since the past 12 years and her main source of income has come from clients who give her bulk orders on occasions such as weddings, Eid etc.