2 days Workshop on "Business Model Generation" organized by IBA AMAN-CED

2 days Workshop on Business Model Generation organized by IBA AMAN-CED

IBA Aman-CED organized a two-day workshop on "Business Model Generation" on 18th and 19th August, 2017. The successful launch and market adoption of a product depends on the creation of a robust business model which requires strategic thinking by considering various business model generation methodologies. BMG workshop focused on a number of powerful and effective approaches (such as canvas approach, customer profiling, visual thinking etc.) which help with the synthesis of a customer-focused business model. The key objective of this workshop was to share contemporary thinking about the design and development of a business model that was market centric and cost effective.

This workshop was based on interactive sessions which included Team activities, Group discussions, Case analysis, Presentations and Critical thinking exercises.

During the course of two days following topics were under discussion:

Trainer for this workshop was Dr. Khurram Jahangir Sharif. Following is his profile:
Dr. Khurram Sharif graduated as an Electronics Engineer from University of Kent at Canterbury, England. He did his MBA from Lancaster University and his PhD (in Business-to-Business Marketing) from Kingston University, England. Currently he divides his time between a marketing faculty position at Qatar University and supporting Innovation Design Centre at Qatar Science & Technology park (QSTP).

2 days Workshop on Business Model Generation organized by IBA AMAN-CED
IBA - Leadership & Ideas for Tomorrow