Launching of IBA Online Entrepreneurship Program: Orientation Session

The Center for Entrepreneurial (CED) at IBA, Karachi is a progressive institute that reacts, as well as adapts to the changing environmental factors. The global pandemic of COVID-19 has been no different, and prompted IBA CED to explore different, and alternative models of learning. Online learning models were soon being explored by institutions globally, and IBA CED also designed, and launched a new program, online for the broader audiences.

IBA CED has launched IBA Online Entrepreneurship Program (IBA OEP) on Saturday 6th June, 2020. The second wave of the online learning program, IBA OEP has been designed after receiving enormous success in the first wave, The Entrepreneurial Mindset. The IBA OEP is a custom designed course that aims to help participants grow personally and professionally, learn new leadership skills and develop an entrepreneurial attitude through using the Entrepreneurship plus Model. Though the OBA OEP is open to international participants as well, the primary focus of the program is to promote entrepreneurial mindset nationally. IBA OEP seeks to send an entrepreneurial message to all young individuals spread across the country – from large metropolis to far flung towns and villages. To ensure that the program has adequate reach, and brand awareness, a brand ambassador program for IBA OEP had been launched in the third and fourth week of May 2020.

Pakistan had been divided into five broad regions based on the provincial demarcations: Sindh, Baluchistan, KPK, Punjab, and Gilgit Baltistan & Azad Jammu and Kashmir (AJK). Out of 600 applications for brand ambassadors, IBA CED team selected 200 brand ambassadors from different cities of Pakistan after rigorous interviews.

Since these brand ambassadors came from a diverse cultural and educational background, it was important to provide them with an understanding of the vision, and mission of IBA CED, and especially of IBA OEP. An orientation session with the brand ambassadors was held on 6th June 2020 over zoom. The session was led by the Program Director IBA CED, Dr. Shahid Qureshi, who was joined by the regional and national coordinators for the program. The orientation session included not only a brief introduction about IBA CED, but also focused on helping participants learn the importance of continual self-growth and its need. The orientation session was attended by over 180 participants in all, who were also given the floor briefly to introduce themselves. It introduced the OBA CED team, and imparted information pertaining to IBA OEP, the course description and learning highlights, and the different formats of the course i.e. beginner level and advanced level. In addition, the session has been important in fuelling the participants with motivation to successfully fulfil their roles as the brand ambassadors for the program.

Launching of IBA Online Entrepreneurship Program: Orientation Session
IBA - Leadership & Ideas for Tomorrow