Workshop on Business Model Generation for Entrepreneurs & SMEs


IBA-CED organized a two-day workshop on "Business Model Generation for Entrepreneurs & SMEs" on 8th and 9th April, 2016. The successful launch and market adoption of a product depends on the creation of a robust business model which requires strategic thinking by considering various business model generation methodologies. BMG workshop focused on a number of powerful and effective approaches (such as canvas approach, customer profiling, visual thinking etc.) which help with the synthesis of a customer-focused business model. The key objective of this workshop was to share contemporary thinking about the design and development of a business model that was market centric and cost effective.

This workshop was based on interactive sessions which included Team activities, Group discussions, Case analysis, Presentations and Critical thinking exercises.

During the course of two days following topics were under discussion:

- Business Model Generation dynamics related to consumer and business products.
- Applying business model design techniques to innovations.
- Evaluating different business models in terms of their strengths and weaknesses.
- Constructing different business models using canvas approach.
- Utilizing practical branding concepts for marketing new products and repositioning old ones.
- Applying Blue Ocean Strategy to create optimal business model design.
- Thinking creatively to formulate business models of the future.
- Positioning business model effectively through customer centricity and user profiling.

Trainer for this workshop was Dr. Khurram Jahangir Sharif. Following is his profile:

Dr. Khurram Sharif graduated as an Electronics Engineer from University of Kent at Canterbury, England. He did his MBA from Lancaster University and his PhD (in Business-to-Business Marketing) from Kingston University, England. Currently he divides his time between a marketing faculty position at Qatar University and supporting Innovation Design Centre at Qatar Science & Technology park (QSTP).

IBA - Leadership & Ideas for Tomorrow