In partnership with the New York–based Beba Foundation and August Leadership, IBA Karachi’s Centre for Entrepreneurial Development (IBA-CED) will host the Greater Good Challenge (GGC) in Pakistan for the first time on November 20.

This international entrepreneurship competition empowers a new generation of socially conscious Pakistanis to drive meaningful change with bold ideas.

Alligned with IBA-CED’s core values, August Leadership’s purpose is to empower leaders and initiatives, like the Greater Good Challenge, that drive lasting positive change.

For over a decade, Invent has been IBA’s signature business plan competition, helping young innovators turn their ideas into thriving enterprises at Pakistan’s leading business school.

In 2025, Invent will take on a new dimension as it becomes part of the Greater Good Challenge.

Founded in 2020 by the Beba Foundation in collaboration with the Columbia University School of Professional Studies, The Greater Good Challenge is an international entrepreneurship competition designed to help young innovators turn purpose-led ideas into real-world ventures.

• Over 800 participants from 27+ countries since inception.
• 210+ business ideas submitted globally.
• Winners have received substantial seed funding for their projects.

The GGC invites participants from Pakistan to join teams and submit their business ideas featuring new products, technology, or services that will positively impact people and the environment while creating or scaling up sustainable businesses. We welcome students and alumni from across Pakistan to pitch innovative business solutions addressing current global and societal needs.